For teams

A startup game for team building

Time To Market is a startup strategy card game for one to four players, ages fourteen and up. A team builds a company, hires or stays lean, and races to launch in twenty to forty-five minutes.

What a team plays

Players manage three scarce resources: Time, Money, and Influence. Each decision has a consequence, and the group weighs the same kinds of trade-offs founders face.

How a game goes

  • Build: start with an idea and shape the company.
  • Hire or stay lean: assemble a team, knowing every choice has a trade-off.
  • Launch first: build or pivot, then race to market.

Playing with a group

The game seats one to four players. You can join or host a startup session, or ask about an order for a team or organization.

Questions

How many people can play?

One to four players. The game also works for solo play.

How long is one game?

Twenty to forty-five minutes.

Can we try it first?

Yes. The print-and-play mini game and the rulebook are free.

Keep reading

30-Day Founder Guarantee: play it, love it, or return the game within 30 days for a refund of its price.